Adobe Flash was once the dominant, de-facto standard for creating rich media experiences – considered the only option to deliver animation, video and audio to large numbers of users. The downside to this arrangement was that Adobe would beg the end-user constantly for updates (which you would have hoped they wouldn’t need so urgently so often), as well as using up huge amounts of CPU, occasionally causing the browser or desktop to become unresponsive.

These problems became more pronounced as mobile devices took over. With less memory and processing power, flash would cause even larger problems in the functionality of the device. Of course, we also know that Apple devices have never supported flash, which no doubt served as a nail in the coffin of the plugin.

After last week’s announcement that Firefox (accounting for a quarter of all desktop internet usage) will block all versions of Adobe Flash following further security issues, we probably should have buried the outdated software by now.

Unfortunately, this spells disaster for a lot of publishers who rely on Flash-based “page-turners”, in which existing print content is simply turned into a “flat” on-screen publication (with darkened middles to signify the virtual page joins and animated page-corners to boot). When you take on board that these publications simply do not translate into the mobile digital landscape, you might begin to agree with that these replica print pages have no place in the future of both print and digital publishing.

The service for creating interactive content and publishing it cross-platform uses only the latest in cutting edge, open web standards (otherwise known as HTML 5), meaning you can be sure the technology being used is secure and up-to-date, and your audience can reach your content no matter what device or browser they are using.

Flash has had its heyday but must move aside to let other, structurally better and more modern technologies take its place. As Johnny Evans at Computer World bluntly put it, “[Adobe Flash] has become an unfortunate (and unwanted) Internet-transmitted boil digital natives must lance at once.”