Our Blog

How to Lose Followers and Alienate People

Social media sites and the corporate world have had a rocky relationship from the get-go. Be it hijacked hashtags or inconsiderate word play, many companies have truly botched their social campaigns grasping for the marketing holy grail of “going viral”. This Friday at digifi.it we’re going to pour extra salt in the wound by repeating some of the worst social media branding fails of all time.
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Get in touch with your readers: Registration Gateway

At digifi.it, when we’re not planning our up-coming summer party, we’re looking for ways to increase the value of your digifi-ed content. By inviting users to register with their email address (or any other info) before allowing access to view your content you are able to track your individual users in real time as they navigate your content; providing real time insights into the habits of your readers. This is why we are now introducing clients to Registration Gateway through the digifi.it platform.

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I Can Has Viral Content? – Brands and the Power of the Meme.

 

This Friday the team at digifi.it have been taking a look at the weird (very weird) and wonderful world of internet memes, and how brand managers can use the phenomenon to market to the vast online community that creates them.

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Digifi your Corporate Communications

The digifi.it platform has become synonymous with magazines aimed at engaging and mobilising consumers. However, increasingly large numbers of brands are turning to digifi.it to create internal and external corporate communications to further motivate and immerse stakeholders in comparison to more traditional print or online methods.

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If digital media has become the most accepted and expected method of communicating information to a target audience, why are so many companies still relying on print or PDF documents when communicating with their stakeholders? Read More

No-one Wants Cold News

circa This week it was announced that the atomised news app Circa was going on an “indefinite hiatus” due to lack of funding in the app and, let’s face it, its lack of downloads. So in this world of short attention spans and bitesize info, what led Circa to such a grizzly fate? Read More