The creation of our new website required a little bit of filmmaking. Joao informed us that he had once played Hamlet in a small but critically-acclaimed production in Algueirã-Mem Martins and after an impressive audition and much deliberation we decided to cast him in the equally challenging role of ‘Web Browser and Coffee Drinker’.

Joao gave us a moving and thoughtful performance in his multi layered interpretation of the character and the film has been widely praised by critics, many of whom have noted the bold incorporation of birds-eye view shots and the moral ambiguity that Joao brings to his role.The now iconic scene where Joao’s hand grabs a cup of black coffee and mysteriously takes it off camera was very difficult to achieve. Things did not always go according to plan as this little bit of outtake footage demonstrates. See if you can spot what’s wrong with this scene…

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