Posts in Industry Thought Piece

The changing tide of consumer magazines

Consumer magazine print circulations have been in freefall over the last few years, consistently being among the worst performing UK publishing sectors.
As a result, we’ve seen even mainstays of the medium, like the well-known and respected NME, trying radical new means of distribution.

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The Reality of Print vs. Digital

At, we’re all about promoting the benefits of digifi-ing publishable content. So it shouldn’t come as a surprise that we’re contributing to a conversation as old as the internet itself: Print vs. Digital Publishing.

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No-one Wants Cold News

circa This week it was announced that the atomised news app Circa was going on an “indefinite hiatus” due to lack of funding in the app and, let’s face it, its lack of downloads. So in this world of short attention spans and bitesize info, what led Circa to such a grizzly fate? Read More

The End of iOS Newsstand: WWDC San Francisco

  In a bid to take on Facebook in the fight for both publishers and audiences, Apple has announced at its WWDC Developers’ conference in San Francisco that from iOS 9 onwards, they will be scrapping the Newsstand app in favour of the newly-unveiled Apple News application. newsstand On its release, Newsstand was heralded as the saviour of the publishing industry in the face of an increasingly digital world. However, recently there have been concerns that Newsstand hides content rather than promoting it, with more and more publishers turning their back on Newsstand and releasing standalone apps with content from their related websites. So what does this mean for publishers? Read More

Mobile Marketing magazine lands on our desk

The mobile marketing magazine issue 14 has landed on our desks. In this issue we have a double page spread with the title The Genuine article which you can read here or on the Mobile Marketing website here Read More