Posts in Company News

E-reader release 4.01

4.01 is a minor release containing the following updates:


  • Fixes a bug with detection of Share events via the Open_URL page action. Where a tootip of Share [Medium] is specified the medium e.g. Facebook will be passed into Mixpanel with a Share event.

HTML Widget

Introduces support for the following:

  • Detection of drag events within the HTML widget to allow for zooming within the e-reader interface.
  • Detection of keyboard events within the HTML widget to allow for page changing via the arrow keys.
  • Option to open URLs within the HTML widget itself or externally.

Custom Loading screens

In July we announced a new customisable feature to our web reader – custom loading screens.

The ability to customise the loading graphic was part of a wider project to better control the way the web reader loads image elements required when a page loads. Version 4.0 of our web reader will now present a loading graphic over the page until all elements with a display value of true are loaded. This now means that a reader will not see the page and any on load animate actions will not be triggered until all the elements required as part of those action are loaded. This ensures that the page is presented to the reader only when it can be displayed exactly how it was designed. Read More

Web reader update July 2013

We are always very busy and hard at work improving our services and updating with new features.

Another addition is the ability to customise the loading screen. We have removed the bright white screen with the old spinner and replaced it with a more modern practical screen to improve the experience for your readers. Read More

The Genuine Article

Mobile has brought a new lease of life to content marketing. aptus director Sam Lewis explains how brands have used the platform to deliver branded editorial to consumers

With The Apprentice back on TV, you could be forgiven for believing that business is still all about the hard, direct sell. But Sir Alan and his wannabes miss an element of marketing that has been around for just as long as its more direct cousin, and is arguably more effective: content marketing. The Content Marketing Institute defines content marketing as the “technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” Put simply, content marketing is the art of communicating with customers and prospects without selling.

Read More

Platform Updates

We are pleased to announce a further upgrade to our web based e-reader which brings with it the following new functionality:

Twitter Embedded Timelines

After upgrading to Twitter’s new API (v1.1) we now support the their Embedded Timeline  which replaces their Join the Conversation widget. Read More