Posts written by Sam Lewis

Reflecting on our inaugural Apprenticeship Programme

It has been truly inspiring to read about the fantastic success stories highlighted by National Apprentice Week 2014. In all of these I have seen the same incredible contribution that our apprentices have made to our business over the last 12 months. On a personal level I am of course extremely proud to look back how they have seized the opportunity we gave them and the way they have developed not only as employees but as people. However, as a hard headed business man I also see how they have benefited our company. Our business is all about our people and the amazing, innovative software solutions we develop for leading household name brands, but we are not a charity and everyone has to contribute 100% to earn their place. The biggest compliment I can pay our apprentices is that after only a couple of weeks I saw them as full members of our team, as colleagues rather apprentices. Read More

E-reader release 4.01

4.01 is a minor release containing the following updates:


  • Fixes a bug with detection of Share events via the Open_URL page action. Where a tootip of Share [Medium] is specified the medium e.g. Facebook will be passed into Mixpanel with a Share event.

HTML Widget

Introduces support for the following:

  • Detection of drag events within the HTML widget to allow for zooming within the e-reader interface.
  • Detection of keyboard events within the HTML widget to allow for page changing via the arrow keys.
  • Option to open URLs within the HTML widget itself or externally.

The Genuine Article

Mobile has brought a new lease of life to content marketing. aptus director Sam Lewis explains how brands have used the platform to deliver branded editorial to consumers

With The Apprentice back on TV, you could be forgiven for believing that business is still all about the hard, direct sell. But Sir Alan and his wannabes miss an element of marketing that has been around for just as long as its more direct cousin, and is arguably more effective: content marketing. The Content Marketing Institute defines content marketing as the “technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” Put simply, content marketing is the art of communicating with customers and prospects without selling.

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Skateboarder Magazine Launches Digital First Platform

Skateboarder Magazine Launches Free Digital Magazine for Web and Tablet, Scraps Subscription-Based Print Mag for Collectible Specialty Retail-Only Magazine and Creates Unique Web-Centric Content Hub

PRESS RELEASE: SAN CLEMENTE, Calif., April 16, 2013 – GrindMedia, the nation’s leading action and adventure sports media company, announces SKATEBOARDER Magazine’s innovative new digital-first content platform driven by the launch of its new, free, online video-based magazine and web-centric content platform. Nearly 50 years after SKATEBOARDER Magazine debuted the world’s first skateboarding publication, the pioneer is again changing the game by creating content platforms suited for today’s skate audience. Read More

Welcome to

The beginning …

Just over 2 years ago we started a project to transition #5 Magazine from their legacy flash based digital magazine to a brand new cross-platform application designed to harness both the power of native applications and emerging open web standards such as HTML5. When every other company was fixated with the iPad we were tackling the not insignificant challenge of bringing the immersive and interactive experience of tablet applications to the web. After 6 weeks of little sleep we launched and the results were beyond anything we could have dreamed for. Read More