It has been a busy few months that has seen us release updates to the e-reader bringing features to the platform such as stacks, loading graphics, HTML Widgets and much more. With the release of the Android application, users of those devices now have a greatly improved and far more enjoyable experience meaning users are no longer at the mercy of a browser to view their favourite content. With the native Android app Users can now view content offline and also receive notifications of new issues enabling you to retain your readers and ensure they comeback to read the next issue. The web version of the reader which we refer to as the e-reader as seen a dramatic overhaul of its design and usability. The look and feel was updated to modern look. By using feedback and usage statistics we were able to ascertain the areas of the reader that were being used a lot or not being used at all. We also began to bring our branding into the user interface but in a subtle and minimal way. Both the android app and the e-reader were designed with careful consideration for the content that you our clients produce. Let’s dive into how the e-reader redesign was planned, designed and executed. Furthermore, we will explore how the new design improves upon the previous user interface. When we had our meeting the general consensus was that the interface was dated. In addition we felt that it no longer reflected the many features we added and also the brand transformation that digifi.it was going through. Previously known as either kindmags or Aptus, we rebranded ourselves with a modern, open and bold makeover. From the colour we used, the typeface we chose and to the tone of voice we portrayed, a tremendous amount of work went into transforming the company image. Yet the e-reader that was built only a few years ago was left unchanged. In the meeting we set out to address the e-readers current state and bring it inline with our transformation. We agreed that we wanted to have a more modern look. At the time it resembled the look of the early versions of iOS, however it looked outdated and didn’t reflect the under the hood improvements we had made over the years. When I joined the company the first thing I did was to re-brand the company. We had high ambitions, we had a strong and powerful platform that is capable of enabling content to be viewed cross platform on a multitude of devices and we were one of the very first to do so. I went away, researched, sketched and followed the direction user interface design was trending towards. When you look at the big three software ecosystems as well as the wider user interface design industry. This style ushers in the principles of swiss design which in turn inspired the bauhaus movement. The bauhaus movement, swiss design and the current flat UI trend ion my view have a number of principles in common: Simplicity, clarity and focus. The bauhuas movement flowed around the idea of stripping something down to its practical form and doing away with finishings and adornments. Its why we use a sans serif font rather than a serif, though you get increased legibility the serif fonts due to the ‘serifs’, acenders and other details that are not seen or reduced on the sans-serif fonts, we choose to use Open Sans which conveyed a friendly feel. Technically it also