Monthly Archives: July 2015
No-one pays for the albums anymore, why would they pay for the magazine?
After 63 years on our newsstands, the powers that be at juggernaut music mag NME have taken the decision to become a free magazine distributed through train and tube stations, universities, and selected retail partners. NME will also continue to grow its successful online global audience by distributing a free digital edition of the magazine. This approach is predicted to grow the magazine’s distribution from 15,000 to 300,000 in one fell swoop. Read More
Social media sites and the corporate world have had a rocky relationship from the get-go. Be it hijacked hashtags or inconsiderate word play, many companies have truly botched their social campaigns grasping for the marketing holy grail of “going viral”. This Friday at digifi.it we’re going to pour extra salt in the wound by repeating some of the worst social media branding fails of all time.
At digifi.it, when we’re not planning our up-coming summer party, we’re looking for ways to increase the value of your digifi-ed content. By inviting users to register with their email address (or any other info) before allowing access to view your content you are able to track your individual users in real time as they navigate your content; providing real time insights into the habits of your readers. This is why we are now introducing clients to Registration Gateway through the digifi.it platform.
This Friday the team at digifi.it have been taking a look at the weird (very weird) and wonderful world of internet memes, and how brand managers can use the phenomenon to market to the vast online community that creates them.