Each Monday, we’ll take a look at the previous week and digifi.it!

John Hersey’s “Hiroshima” Most Read at New Yorker

On the 70th Aniversary of the Hiroshima bomb, the New Yorker digitally republished. Hersey’s book-length 1946 Hiroshima essay, which reflects on the devastation wrought the first time a country used a nuclear weapon on another, and 80,000 people were instantly killed.

Lexus Finally Unveils Hoverboard Project: “Slide”

Last week Lexus unveiled their ad for the new Slide Hoverboard project. Generating 3,500 headlines globally, it’s certain the project will generate the brand awareness they created it for. See the ad here.

NY Times Passes 1m Digital Subscriber Milestone

The New York Times Company announced last week that it had passed the one million paid digital-only subscriber mark.In the announcement released last Thursday the Times’s CEO said “It’s a tribute to the hard work and innovation of our marketing, product and technology teams and the continued excellence of our journalism.”

Reddit Outrightly Bans Racist Subreddits

Reddit has released an update to its Content Policy which for the first time bans, or “quarantines” subreddits and communities which solely exist to hurt or upset other Redditors, including several outrightly racist inflammitory subreddits.

Sainsbury’s Launches Digital Newsstand

Talking New Media reports that the supermarket, founded in 1869, now offers PDF replica editions of “over 1,000 magazines” from the UK, Canada Australia and Asia. The newsstand is available on iOS, Android and via their website.

Ad Agencies Lowest Profit for 7 Years

An article in Campaign states that operating profit margins at the UK’s top 50 advertising agencies are at their lowest level for seven years, according to research from accounting firm Kingston Smith.